In October 2011, the family of Iker, a child from Bilbao, asked SEUR Foundation for help to transport over 13 million bottle tops to a recycling plant, which would provide them money to purchase a standing frame (a device that would allow him to get up from a wheel chair). That is when TAPONES PARA UNA NUEVA VIDA® was born.
In 2013 the "Tapones para una nueva vida®"project continued to push hard in its double purpose:
The objectives have not changed, although the results have been optimized.
Transparency of this project has been taken to extremes in order to respond to bottle top donors, detailing at the end of this document the beneficiary children, the amounts delivered and tonnes of bottle tops required to reach these amounts.
SEUR Foundation has created a committee to review the files of applicant children, whose documentation is custodied with utmost confidentiality. Reviewed by a doctor, the committee accepts the cases, which are attended to on a first come, first serve basis.
The number of organizations formally subscribing to the "Tapones para una nueva vida"® project has grown during 2013, exceeding one hundred signed agreements during the period, especially with companies that have seen in the project and opportunity to reinforce their social responsibility through simple actions and without the need to perform any investments.
In addition to formalizing commitment with society and the environment, they have been provided access to materials specifically produced for the execution of the project, such as the container box, involvement indicators or talks from volunteers of SEUR Foundation. However a large majority of organizations of all kinds are still participating informally in the project.
|Type of organization||No. agreements signed in 2013|
At year end the figures were:
As a result of the transversal nature of the project, we can distinguish three types of results depending on the scope of the incidence: social, logistics and environmental.
Firstly, the social results are the most relevant of the project as it is the main objective: number of children aided and the help they have received. In 2013, 35 children received €205,493, not including the 60 children and €550,677 since the start.
By geographic distribution, since the start of the project children have been attended to from practically all Autonomous Communities, focusing on the Community of Valencia (13 children), Andalusia (9), Canary Islands (7) and Castilla La Mancha (6).
The logistics and transportation effort dedicated to this project by SEUR has been quantified at 1,049 tonnes of plastic bottle tops that have been recycled in 2013, which represents 500 million bottle tops.
Since the start the project has recycled 2313 tonnes of plastic bottle tops, more than one million bottle tops that put in a straight line would go round ¾ of the earth and fill almost 7 Olympic swimming pools.
Plastic requires about 500 years to degrade in dumps. Recycling reduces waste generation, one of the main problems of sustainable development, contributing to the 3rd of the 3 R: Reduce, Reutilize and Recycle.
In addition, production of new plastic is avoided, a derivate from petroleum whose extraction and manufacture has a high carbon footprint, which has a direct impact on climate change.
Therefore, each kg of plastic that is recycled avoids 1.5 kg of CO2, main gas responsible for climate change, from being released into the atmosphere. Hence, the 1,049 tonnes of recycled bottle tops in 2013 have avoided 1,573 tonnes of CO2.
Since the start of the project, 3,469 tonnes of CO2 have been avoided. More than half a million trees would be necessary to absorb this same amount of gas during a year, which would,as well, occupy 70 football fields.
|SUMMARY BOTTLE TOPS FOR A NEW LIFE|
|€ DELIVERED||8.000 €||337.185 €||205.493 €||550.667 €|
|LOGISTICS||TON. BOTTLE TOPS||26,67||1.236,9||1.049,0||2.313|
|NO. OF BOTTLE TOPS||13.335.000||618.445.000||524.488.125||1.156.268.125|
|KM. IN A LINE||400||18.553||15.735||34.688|
|NO. OF POOLS||0,1||3,7||3,1||6,9|
|ENVIROMENTAL||TON. CO2 AVOIDED||40||1.855||1.573||3.469|
|NO. OF TREES||6.668||309.223||262.244||578.134|
|NO. FOOTBALL FIELDS||0,8||37,9||32,1||70,9|